Requested Agenda Date:
4/4/2023
Requested Agenda Title:
Title
Consideration of a Resolution Requesting Consent of the Cities of West Valley City, Taylorsville, West Jordan, Sandy, South Jordan, Riverton, Draper, Salt Lake City, and Township of Kearns to Create the Salt Lake County Convention and Tourism Assessment Area, Approval of the Notice of Proposed Assessment Area and Setting a Public Hearing
Body
Requested Agenda Item Description: The Salt Lake County Convention and Tourism Assessment Area ("SLCo CTAA") is an assessment district proposed to create a revenue source to provide specific benefits to payors by funding brand development and sales promotional efforts for assessed hotel businesses. An assessment is levied upon benefitted property, identified as lodging businesses as defined in the SLCo CTAA Management Plan. The proposed SLCo CTAA includes all lodging businesses, existing and in the future, located within the boundaries of the West Valley City, Taylorsville, West Jordan, Township of Kearns, Sandy, South Jordan, Riverton, Draper, and zip codes 84103, 84101 and 84111 in Salt Lake City. Lodging business owners decided to pursue the formation of the SLCo CTAA to create a revenue source devoted to marketing Salt Lake County as a tourist, meeting and event destination. Mayor's Finance has verified a qualified number of owners have petitioned to establish the SLCo CTAA. If ultimately established, the SLCo CTAA would generate an estimated $7,500,000 per year of funding for promotion of travel and tourism specific to the assessment areas in Salt Lake County. Tourism Convention and Tourism Assessment Area Districts Tourism Convention and Tourism Assessment Area Districts (CTAAs) utilize the efficiencies of private sector operation in the market-based promotion of tourism. These special assessment districts allow lodging business owners to organize their efforts to increase tourism. Lodging business owners within the CTAA fund the CTAA, and those f...
Click here for full text